About This Project
King Street Depot (or KSD) is a popular cafe located in the Lake Macquarie region. KSD wanted to rebrand themselves to a more contemporary and creative image, with influence from popular cafe districts in New York. “I Heart KSD” is a simple and memorable logo design that connects with the community that visit the cafe frequently, and helps the cafe stand out as one of the leading places for great food and coffee in Lake Macquarie and Newcastle.
Business cards with free coffee stamps and prepaid coffee cards were also created as part of the rebrand.