Benjamin Peter | Asciential Property Group Branding
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Asciential Property Group Branding

About This Project

Asciential Property Group, an Australian company that specialises in property portfolio development for its clients underwent a redesign of its branding elements and identity, needing to update the corporate image to a more modern and digital-friendly style that would help the brand connect with a wider audience.

The redesign of the logo kept the brands original ‘star’ mark, which has grown and developed it’s own brand traction, but replaced the type with a stronger and simpler logotype.

This identity is now being carried across all platforms for the company, including web, digital content and printed materials.

Digital & Web, Logos & Branding